Marketing Management
The undergraduate program in marketing management is designed to offer the student a broad business education with an emphasis on professional training for development of marketing strategies and managing marketing operations. Numerous specializations are afforded by the field, and can be combined with other disciplines to create a dynamic degree. First, the market for goods in the private sector divides itself into two major parts: the consumer market and the industrial market. Specialization in either market can be easily accomplished in the marketing program by selection of curriculum electives.
Marketing consists of the spectrum of activities that join production of goods and services with the consumer or industrial user. Marketing management consists of planning, implementing, and controlling marketing activity. Included among these activities are concepts such as helping design products or services to satisfy customers' needs, designing pricing strategies to achieve profitable utilization of resources, implementing distribution procedures to obtain a smooth flow from production to use, and evaluating the personal selling and advertising operations to assure that users have sound bases for their buying choices. Marketing management is closely affiliated with such social and behavioral sciences as economics, sociology, and psychology, as well as such quantitative disciplines as accounting, statistics, management science, and computer science.
Major Options:
Marketing Management (no concentration)
Digital Marketing Strategy Concentration (DMS)
Professional Sales Concentration (PRSL)
Marketing Management (no concentration)
The Bachelor of Science in Business Marketing听Management Major听provides students with a wide variety of knowledge to serve as building blocks for today's business world. Students meet the challenge with an overall exposure and proficiency in research, social media, communications, consumer behaviors, as well branding and strategic planning.
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Digital Marketing Strategy Concentration (DMS)
This program is designed to provide students with exposure to, and master of, a wide array of concepts and techniques that are relevant for timely and effective marketing action in the digital marketing environment.听
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Professional Sales Concentration (PRSL)
This program is designed to prepare students for careers in professional sales. Students will learn how to apply sales techniques and theories within their organization.
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Career OptionsFrom
in-house branded positions to agency-centered careers, the world of marketing and advertising invites you with eager arms. Our cross-disciplinary training prepares our analytically advanced, content-curating, marketing-minded students to succeed within numerous paths, including:
- Advertising
- Analytics & Data Consulting
- Artificial Intelligence
- Brand & Product Management
- Content Marketing
- Consulting
- Creative Strategy/Design
- Digital Strategy
- Entertainment Marketing
- Event Marketing
- Fashion Marketing
- Global Marketing Communications
- Marketing Research
- Media Buying
- Media Production
- Merchandising
- Packaging and Point of Sales Marketing
- Professional Sales
- Project Management
- Public Relations
- Purchasing & Logistics
- Retail Marketing
- Social Media and Influencer Marketing
- Sports Marketing
- Web and Mobile Development
- Web and Search Advertising